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Digital Marketing Fundamentals

Digital Marketing Fundamentals

A 1-day programme aimed at business owners, managers and executives of firms (SMEs or MNCs) who have no formal marketing experience tasked understand the digital marketing landscape.

The programme will introduce all the different channels and platforms of digital marketing to arm the aspiring digital marketer. The areas covered: Search Engine Marketing (SEM), Programmatic (Display Advertising), Native Advertising,  and Video Advertising.

About the Trainer

Nick Goh brings with him over 23 years of branding, advertising, marketing experience having worked with major international agencies and notable brands worldwide. He has also been a judge for prestigious media award shows and has been conducting digital related programmes for industrial practitioners working in major creative agencies and brands with the Association of Accredited Advertising Agents in Singapore.



Digital media executives, digital marketing executives and brand executives


There are no prerequisites for this programme. Prior knowledge on any of the topics is not required.



A certificate of completion will be awarded upon completion of the course.


Course Code: CI29422

Topic: Digital Marketing Fundamentals


Date: 29 April 2022 Friday

Time: 9.00 am to 5.00 pm Singapore time

Mode of delivery: via Zoom


Course Fee: S$190.00 nett per participant.

Closing date: 8 April 2022 Friday

Click Here to Register


Other Information:

Registration is on a first-come-first-serve basis. No refunds will be made for cancellations or in the case of absentees. Cavenagh Institute accepts replacements for registered participants who are unable to attend for whatever reasons.


Please contact Joseph Loy by email or tel: 6363 0330 if you require more information.

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